Page not found – Catchfire Creative https://www.catchfirecreative.com A Full-Service Digital Marketing Agency Fri, 18 Jun 2021 14:33:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 https://www.catchfirecreative.com/wp-content/uploads/2019/03/CF_black_c.png Page not found – Catchfire Creative https://www.catchfirecreative.com 32 32 How We’re Optimizing Email Marketing With Klaviyo https://www.catchfirecreative.com/blog/how-were-optimizing-email-marketing-with-klaviyo/ Fri, 18 Jun 2021 14:33:34 +0000 https://www.catchfirecreative.com/?p=5006 While we’re well-versed in the ways of email marketing, we recently made the switch to Klaviyo for our e-commerce clients to enhance our campaign strategy to include more customization options. This email marketing service integrates well with Shopify and allows for custom flows that offer unique discount codes and sign-up forms that easily collect user data to better inform our segmentation...

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How CPG Brands Are Strategizing to Sustain Growth in 2021 https://www.catchfirecreative.com/blog/how-cpg-brands-are-strategizing-to-sustain-growth-in-2021/ Thu, 03 Jun 2021 15:29:41 +0000 https://www.catchfirecreative.com/?p=4728 Editor’s note: This article was originally published on December 18th, 2020. As of June 3rd, 2021, it has been updated with an additional section to reflect current insights and data. While we all breathe a collective sigh of relief for making it through the year of “unprecedented times,” those within the CPG industry can’t help but wonder what’s waiting just around the bend. As we look back at...

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Upgrading Your Brand’s Amazon Presence https://www.catchfirecreative.com/blog/upgrading-your-brands-amazon-presence/ Wed, 26 May 2021 12:00:00 +0000 https://www.catchfirecreative.com/?p=4960 With a reported 148.6 million Amazon Prime members in the United States, an increasing number of brands are diversifying their revenue streams to include Amazon as they work to leverage the retailer’s expansive customer base and reach. Driving over 40% of product searches compared to traditional search engines, Amazon has positioned itself as the place for CPG brands to be discovered as the...

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6 Reasons for a Brand Refresh https://www.catchfirecreative.com/blog/6-reasons-for-a-brand-refresh/ Tue, 20 Apr 2021 15:15:51 +0000 https://www.catchfirecreative.com/?p=4954 When was the last time you updated your messaging? If you’ve undergone serious changes over the years, odds are your identity is out of alignment with your current business aims. Let’s talk refreshing your brand. Unlike a typical logo or packaging redesign, a brand refresh is not as elaborate or involved as a full rebranding. Instead, a brand refresh focuses on reevaluating whether your content...

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Influencer Marketing: What to Expect in 2021 https://www.catchfirecreative.com/blog/influencer-marketing-what-to-expect-in-2021/ Mon, 08 Mar 2021 15:30:00 +0000 https://www.catchfirecreative.com/?p=4908 Since the rise of influencer marketing, the landscape once limited to celebrities has evolved into the multi-million dollar industry we see today. Many brands have rapidly invested in influencer campaign content to utilize the creators’ expansive social networks to build brand awareness, increase online engagement and ultimately drive conversions. With the onset of the coronavirus pandemic...

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Why Mood Boards Matter in the Branding Process https://www.catchfirecreative.com/blog/why-mood-boards-matter-in-the-branding-process/ Wed, 03 Feb 2021 22:43:03 +0000 https://www.catchfirecreative.com/?p=4805 Whether you’re starting from the ground up or looking for a complete redesign, mood boarding is the first step to conceptualizing your brand’s visual foundation. Similar to a collage, mood boards contain a variety of design assets that work to define and communicate visual identity during the branding process. These boards create a cohesive direction for the brand’s aesthetic and act as an initial...

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Download Our Free Guide: 7 Reporting Metrics You Should Be Tracking https://www.catchfirecreative.com/blog/download-our-free-guide-7-reporting-metrics-you-should-be-tracking/ Wed, 13 Jan 2021 19:03:14 +0000 https://www.catchfirecreative.com/?p=4769 Download Now A critical component for uncovering success and shortcomings, analyzing data is the last step to any digital marketing campaign. Customized reporting provides clients with insight into whether or not the campaign at hand achieved their brand’s goals with an effective ROI. By collecting and analyzing data, those responsible for the ideation and execution of digital strategies can...

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Graphic Design Trends We Expect in 2021 https://www.catchfirecreative.com/blog/graphic-design-trends-we-expect-in-2021/ Tue, 24 Nov 2020 17:27:24 +0000 https://www.catchfirecreative.com/?p=4703 After experiencing a year unlike any other, we’re setting our sights on what’s to come in 2021. Never before has online communication taken on such a critical role, with brands and marketers alike rapidly rethinking content styles to avoid production pitfalls related to COVID-19. With increasing reliability on graphic design, we’re forecasting the design trends we expect to see throughout the...

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Why Copywriting Matters in Content Marketing https://www.catchfirecreative.com/blog/why-copywriting-matters-in-content-marketing/ Wed, 28 Oct 2020 22:36:04 +0000 https://www.catchfirecreative.com/?p=4683 Construction of your brand’s website is nearly complete. You’ve added compelling images, top-notch navigation and customized design. Now, all that’s left is to fill the pages with information about the purpose behind your products. While web development and design might seem most vital for a successful launch, the copy across your website and social channels communicates to potential customers...

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Animation: Our Expanding Creative Capability https://www.catchfirecreative.com/blog/animation-our-expanding-creative-capability/ Mon, 12 Oct 2020 20:14:22 +0000 https://www.catchfirecreative.com/?p=4649 We are pleased to share our animation capabilities are expanding. With this offering, Catchfire can provide brands an innovative service for producing fun and engaging video ads, social graphics and web elements to promote their products. Enhancing our animation capability will help us continue to generate industry-leading engagement and conversion rates for our clients while naturally...

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