Aleia’s

see more

Packaging Design

Gluten-free and flavor-full. Aleia’s pours passion, energy and innovation into crafting handmade, gluten-free foods that taste not only as good as their gluten-filled counterparts, but better.

What we Did

  • Brand Strategy

  • Packaging Design

The Problem

Aleia's was in need of a packaging redesign—from both a design standpoint and the actual package itself.

Aleia's Packaging Design
Aleia's Packaging Design
Aleia's color palette

Catchfire modernized Aleia’s packaging through a new scheme of colors for each cookie flavor, tying together the design of the entire product line to unify branding throughout. The previous image-less packaging was transformed, incorporating the existing natural-looking craft paper texture with clean product photography.

Aleia's Packaging Design