search engine marketing

Search engine marketing can be one of the most effective tools for converting visitors into customers. When are user is searching for your product or service, they are one step closer to a conversion compared to someone who is being introduced to your brand through display or traditional advertising. Is your website showing up at the top of search rankings when a user searches in Google or one of the other top search engines? Google AdWords and similar platforms offer a way for your brand to claim the top spot, or a page one ranking for any keyword you want to show up for.

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