Inspiration:

Agave Mexican Bistro serves fresh, authentic and delicious Mexican food at its two restaurant locations in Newburyport, MA and Portsmouth, NH. Since opening, Agave Mexican Bistro has won several awards for its tasty and authentic creations and has built up a loyal base of customers to the north of Boston and all over the country!

The Opportunity:

While Agave was serving up an amazing in-person experience, they weren’t harnessing the full potential of the Internet to attract new customers and keep their current customers up-to-date. The primary objectives at the outset of our relationship were:

• Drive foot traffic into both locations (Portsmouth and Newburyport)

• Drive awareness for the Agave Mexican Bistro brand

• Reinforce authentic brand personality

• Provide additional outlets for Agave customers to share their experience(s)

Starter Ingredients:

• A couple hungry search engines

• A famined Facebook page

• A website presence needing proper blending

Our Recipe for Success:

• Design and develop a unified and engaging web presence for both locations. Take a look.

• Search-engine-optimize the new site for opportune keywords ex. “Mexican Restaurant NH”

• Create a central Facebook page, upgrade design and claim “places” where customers “check-in”. Start updating customers on stuff they want to hear about while sharing Agave’s unique personality.

• Setup and create an engaging Twitter presence. Connect with the surround community while providing restaurant updates, deals and special events.

• Claim FourSquare venues for the Newburyport and Portsmouth locations. Begin to provide check-in specials for each venue and learn from unique customer data.

• Capture high-end imagery of the in-person experience and share it within the website and within social media

The Result?

Here’s a nice portion of results cooked up in less than 3-months’ time:

• Over 300% increase in site traffic with over 70% being sent via search engines

• Over 250 FourSquare special views with 161 specials unlocked for redemption

• Over 215 new Facebook fans with 14,000+ post views

• Over 125 Twitter followers with over 55 @mentions