Intelligent Awareness Strategy
At Catchfire, we love working with brands with rich history. Eagle Bank has been servicing the greater Boston area for 125 years through exceptional customer service and a personal banking experience. What better place than Boston’s iconic North End for Eagle Bank to open a new branch?
Our promotional process started with some simple strategic objectives:
- Translate Eagle Bank’s rich history with a modern approach
- Create a messaging strategy that truly resonates with the North End
- Drive incentive for the consumer and business markets
- Include a philanthropic campaign element – a long standing brand principle of Eagle Bank
We started the process by presenting three unique campaign concepts. We landed on the following:
After we locked down the campaign concept we worked on customizing it for the consumer and business side of things, while translating it across multiple mediums:
NEWSPAPER AD & POSTER DESIGN:
In addition to the branch opening, we also worked on promoting the Grand Opening celebration for the current and potential business accounts. We developed a customized direct Mail Piece to drive attendance at the event.
Looking to drive intelligent awareness for your brand? We would love to learn more about it! Feel free to drop us a line or give us a ring at 603.373.8971.