Nubble Rebrand

When tasked with the rebranding of a historic icon that has been around since 1879, there are quite a few things to consider. How do you create something for everyone? People of all ages and all nationalities come from places near and far to visit Nubble Light. There’s something unique and wonderful about this lighthouse. I remember visiting when I was a child and imagining the caretakers traveling in that little cable trolley, over the crashing waves and rocks. It has always held a sort of magic for me personally, and I think many people feel the same. ( In fact, we’ve even seen a Nubble tattoo come through the photo uploader we developed for the new website. )

Long story short, Nubble Light is iconic, historic and even carries a sense of pride for people in Maine and New England. It’s one of the most photographed lighthouses in the world, and has been and will continue to be a destination for vacationers for years to come. We wanted to take a modern approach with the new logo, while still retaining a classic feel. The challenge was to marry the two approaches and come up with something that was clean, approachable, and as iconic as the lighthouse itself. We started sketching up design ideas on paper and decided the best approach was to focus on the most recognizable parts of this iconic building. One of the things that makes the Nubble unique is its red roof. We decided to create an illustration of the building and lighthouse from its most viewed angle. After countless versions and much back and forth of which details to include or exclude we ended up with a clean, three color icon that represented the Nubble in a stylistic way. The client was just as happy as we were with the final outcome and the rest is, as they say… history.

Learn more about the rich history of Nubble Light at their website:


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