Inbound + Visual Content
Banfi Vintners is the sole U.S. importer of the Mariani family’s internationally renowned wine estates in Italy. With over 20 wine brands in their portfolio, Banfi Vintners caters to wine connoisseurs all over the world.
What We Did
Banfi Vintners needed to create a compelling social presence aligned with the lifestyles of the many Millennials discovering wine. To drive sales of multiple brands of wine and awareness of the category at large, Banfi Vintners wanted to showcase the versatile nature of their wines while establishing durable connections with wine enthusiasts.
As part of the development of a comprehensive content strategy for Banfi Vintners, we established buyer personas for key target demographics, as well as identifying content pillars used to create a strategic foundation for content. Using the established buyer personas to create audiences for social promotion, we were able to ensure investment in paid social produced the most effective ROI, while remaining focused on producing strategic content designed to engage and delight target audiences.
We specializes in producing strategic, original lifestyle photography that’s eye-catching to social users, never feels stale or predictable and drives desired buying behavior.