Agency of Record
Since 1998, Osgoode Marley has been crafting fine leather goods that look great, function flawlessly, and stand the test of time. From the start, founder and principal Bob Murphy made meticulous attention to detail a priority for Osgoode Marley. Currently based in New Hampshire and run by Murphy and his son, the brand’s leather goods are now sold around the world.
What we Did
Osgoode Marley enjoys an exceptional reputation as a maker of classic leather goods designed with style, durability and craftsmanship, as well as strong retail partnerships. In order to develop a strong e-commerce presence, Osgoode Marley recognized the necessity of an online shopping experience as meticulously crafted as their own bags, as well as a brand presence inclusive of the tastes of Gen X, Millennials and Gen Z consumers.
After thorough market research in the discovery phase of Catchfire’s relationship with Osgoode Marley, a fully integrated inbound strategy was launched, including search engine marketing, social media marketing, email promotions, retargeting campaigns and abandoned cart campaigns.
Trend forecasting and marketing came together as Catchfire ventured into product design for Osgoode Marley with the creation of the Sawyer Circle.
Catchfire developed buyer personas in each of the target generations, and then developed a strategy to make Osgoode Marley’s digital presence compelling to target audiences.
Catchfire built a custom Shopify theme designed to showcase the versatility, style and craftsmanship of Osgoode Marley’s products. The site allows imagery and product updates to be updated easily and offers responsive online shopping on all devices.
Catchfire’s visual strategy centers around presenting Osgoode Marley’s products in targeted ways unique to each platform and audience.