Agency of Record
Since 1998, Osgoode Marley has been crafting fine leather goods that look great, function flawlessly, and stand the test of time. From the start, founder and principal Bob Murphy made meticulous attention to detail a priority for Osgoode Marley. Currently based in New Hampshire and run by Murphy and his son, the brand’s leather goods are now sold around the world.
What we Did
Osgoode Marley enjoys an exceptional reputation as a maker of classic leather goods designed with style, durability, and craftsmanship, as well as strong retail partnerships. In order to develop a strong e-commerce presence, Osgoode recognized the necessity of an online shopping experience as meticulously crafted as their own bags, as well as a brand presence inclusive of the tastes of Gen X, Millennials, and Gen Z consumers.
Catchfire developed buyer personas in each of the target generations, and then developed a strategy to make Osgoode’s digital presence compelling to target audiences.
Catchfire built a custom Shopify theme designed to showcase the versatility, style, and craftsmanship of Osgoode’s products. The site allows imagery and product updates to be updated easily, and offers responsive online shopping on all devices.
After thorough market research in the discovery phase of Catchfire’s relationship with Osgoode Marley, a fully integrated inbound strategy was launched, including search engine marketing, social media marketing, email promotions, retargeting campaigns, and abandoned cart campaigns.
When a client’s products look as good as Osgoode’s do, it’s not hard to snap a few pretty pics. Catchfire’s visual strategy, however, was about presenting Osgoode’s products in targeted ways unique to each platform and audience.