Dr. Elsey’s Cat Products
Agency of Record
Since its inception in 1985, Dr. Elsey’s Cat Products has been providing trusted solutions to a loyal and rapidly growing customer base. From humble beginnings, Dr. Elsey’s has become the most popular litter on Amazon and is available through major retailers like Walmart, Target, Chewy.com, as well as thousands of specialty stores.
What We Did
Maintaining a cohesive, growth-oriented brand presence in today’s omni-channel environment can be challenging. How do you honor the unique elements of your brand while delivering engaging and personalized experiences to all customers and partners? Don’t forget the challenge of simultaneously launching new products and campaigns based on customer trends. Catchfire worked as an extension of the Dr. Elsey’s team to take an integrated and growth-oriented approach, honoring the many competitive advantages of the products while positioning the brand for the future.
Our mission was to find what matters and what motivates Dr. Elsey’s customers. Our strategy process included market research, focus groups and careful analysis, which led to an emphasis on the trustworthiness of Dr. Elsey’s as the only veterinarian-owned brand.
Dr. Elsey’s litter products are perfect on the paws, but how do you translate that to a website or packaging? Catchfire designed intuitive user experiences across all packaging and the brand website, making information about products easily accessible while prioritizing unparalleled utility and messaging.
Our inbound marketing strategy is goal-centric all the way down to individual posts, taking advantage of purpose-driven engagement to drive buying decisions.
Let’s be real—being responsible for creating compelling video and photography of adorable kittens and cats is hardly “work.” Our job is to ensure the messaging is on brand and then sit back while the cats convert browsers to buyers.
Catchfire knows that trends drive behavior and evolve at the speed of light. Catchfire navigates the complex web of opportunities by taking a customized approach for Dr. Elsey’s.
In an effort to increase brand recognition and drive product trial, Catchfire strategized a national campaign that garnered nearly 5,000,000 ad impressions with a conversion rate of 7% at geotargeted Target and Walmart locations. Catchfire also strategized partnerships with both feline influencers and podcasters to expand the campaign’s reach on a national level.