Timberland®, Timberland Pro®, NXTWool™, Timberland® x SpongeBob SquarePants™, Timberland® x Off-White™, Timberland® x Champion®
Timberland is an iconic, 100-year-old multinational manufacturer and retailer of outdoor and lifestyle wear with annual earnings of more than $11.5 billion worldwide. Timberland offered Catchfire a unique opportunity for agile, hands-on collaboration. The task at hand was a series of projects including the promotion of new product launches within the Timberland and Timberland Pro lines and partnerships with other major brands.
What We Did
Timberland was in need of a creative partner to help promote new product launches across multiple print and digital mediums. With a mix of projects including Timberland Pro, innovative NXTWool and collaborations with brands SpongeBob SquarePants intellectual property of Nickelodeon, Off-White and Champion, Timberland was seeking creative to balance differing lifestyles and generational tastes to create an inclusive brand presence. Catchfire works as a creative extension of the Timberland brand and continues to create original visual content and design for social media, email newsletters, content marketing and web.
We developed a creative brand strategy for Timberland sub-brand Timberland Pro to be used in various fall 2019 campaigns, which included crafting a national advertising theme implemented across digital banner advertisements, social content and in-store printed materials. In addition to taking lead on creative strategy, Catchfire has worked in a variety of capacities with Timberland. Whether it be planning projects from concept to finished product or managing expedited deadlines and collaboration needs, we enjoy working as an extension of the team.
For the SpongeBob SquarePants x Timberland collaboration, we worked from creative concept to finished product beginning with conceptual ideas and mood boards. Working with Timberland and Nickelodeon to align on brand guidelines, the campaign was brought to life through a combination of photography, videography and animation. Final deliverables were a series of social posts and promotional materials to be used to promote the product line.
The release of Timberland’s NXTWool product and the Timberland x Off-White collaboration called for us to design landing pages unique to each launch within the Timberland website. Along with a custom layout design, we crafted our own copy and imagery to bring the velvet-upholstered Off-White partnership to life.
One of our specialties is the creation of original lifestyle photography, unique to each brand’s platform and audience. Across the Timberland brand, we have shot product photography as well as assisted in the color-correction and editing of photography assets.
We worked closely with Timberland to craft visuals for the Food Truck Pack. From initial branding concepts and detailed storyboards to finalized social videos and product photography, our team brought to life this cuisine-inspired campaign.
When designing Timberland’s fall catalog, we created a dynamic grid that focused on photography while also fitting product-specific information into the sleek layout of the design. Alongside isolated product photos of each item, we shot a series of stylized studio setups highlighting multiple products at once, which were also used for in-store visuals.
A clean studio backdrop combined with sleek industrial materials for the products to interact with complemented the brand’s streetwear concept, which unites their rugged footwear with edgy fashion.
Additionally, with the help of our friends at Plywood Pictures, we produced a video for the NXTWool launch highlighting the key qualities of the innovative super-powered wool.
Parallax videos to digital banner ads. Billboards to social posts. Even catalogs! Our graphic design skills know no bounds and are on full display while we continue to work with Timberland on a variety of designed content for digital and in-store advertising.
We know the importance of superior inbound marketing for lifestyle brands, especially when the consumer’s inbox is flooded with advertisements on an hourly basis. We developed email newsletters announcing the release of NXTWool and the Timberland x Off-White drop.