You sometimes wake up in the morning a little too early or a little too late. You go to take a shower and the water is either too hot or too cold. You’ve used enough shampoo but not enough conditioner, to quote Adam Sandler, you want to leave the hair “silky and smooth”. You get dressed for work and try to balance between too fashionable and not fashionable enough. The shoes you try on are sometimes too big or too small for your feet. In essence, you struggle in finding the happy medium; one which conveys a more colorful and fitting expression. Finding your happy medium can be challenging from head to toe. It is something we all think about on a daily basis, but we don’t consciously think about it, unless it comes up in discussion. Do you know what your happy medium is?
What about your company’s happy medium? When asked what a brand’s happy medium or media (pl.) is, we’re talking about the comfort level and achievement of a given social network. Yes, your brand might use more than one at a time, but does one channel work better than the other? Granted social networks will inevitably change their appearance, demographic focus, etc. it is still important to take a look at which of these services works best for the content and activity of your company.
In doing so, you create a plan for your company brand that declares who you really are – you in turn establish a brand story across that social media channel. Consider it a ‘brand blueprint’; a plan of action for your company. There is a lot of content to sift through when it comes to the similarities and differences of each social network. Here is a Pinterest board we came across recently that has several infographics which depict social media comparisons: http://bit.ly/1fmQICr. By leveraging the ideal medium of social media channels, this will help drive happy results for your brand.
Let us know if you need any help in finding that happy medium for your brand.