Snoop Dog did it. So what are you waiting for? You can rebrand too. Snoop Lion, formerly known as Snoop Dog, has produced hits and dropped it like it was hot for years. Why the sudden change in name? Well, he says his trip to Jamaica back in February caused him to leave his hip-hop roots and trade them in for dreads. Though he claims he has always been a Rastafarian, it took him two decades to make the switch. Why? His image was in need of a facelift.
Rebranding can be one of the best ways to incorporate change and bring new life into your business. Because change is inevitable, it’s important to keep up with the times and revamp when necessary. Though, you may not have an entourage quite like Snoop Lion, you too can promote change in your business and reach new customers with simple tweaks to your current style.
Where do you start?
First be ready for change! Be willing to let go of your old views and be open to new ideas.
Then, determine what you actually want to do with your business. Decide what your strengths and weaknesses are and play off them both. State a problem(s) you have in your current practices and make it your mission to solve it.
Reach out to your customers, employees, partners etc. and get their opinion. Great ideas can be lurking in your own knowledge pool, so ask the right questions to get useful feedback.
Do a little research on your competition to see what they’re doing right and what they could be doing better. BINGO, you might have just found yourself a niche market that needs filling. Stay flexible and you will give yourself and your business vast opportunity.
Finally, once you have done your research, the time is now for action. Don’t hesitate! Create an action plan and give yourself a logical timeline to streamline change. Stay engaged, communicate effectively and be daring.
Snoop Lion did just that and has completely opened up his reach. Every business is in need of revamping whether that means creating a new logo or changing the business strategy to implement change.